Promotion - Yeah Yeah | ||
| Tracks:
Trampoline |
Album Cover: |
Label: AOR Heaven Producers: Anders Rydholm Year: 1998 Total Playing Time: 54:50 mins:secs Review date: Jan 1999 |
| Web site: http://come.to/promotion or http://bahnhof.se/~promotio/
Email: promotion@bahnhof.se | ||
| Rating: 8 | ||
| Verdict: Promotion have certainly brought a huge chunk of summer sunshine into the dark mid-Winter storms raging around this corner of the world. | ||
| Promotion is a name you might have seen thanks to the clever ploy of calling their first outing (a mini-disc) "Not For Sale". Reading through a record store advertisement or catalogue and seeing "Promotion - Not For Sale" certainly was eye-catching. At a time when Northern Ireland has suffered the worst storms for over 30 years, it is weird to be reviewing a genre of music I normally associate with summertime. Promotion play a mixture of Westcoast mixed with AOR. Promotion's slice of individuality is to make heavy use of a brass/horn section, which gives the songs an extra 'zing'. Promotion's music comes across as bright & breezy. Can you listen to this album and feel blue? - I don't think so. You'll find yourself tapping your foot, whistling, bopping, singing along, thinking - "Hell, life ain't so bad after all". With some Westcoast music I find myself drowning in a sea of sugar coated arrangements and predictable tunes. Sometimes I find all the tracks on a Westcoast album sounding very similar. The good news is that Promotion have steered clear of this potential pitfall and created an album that keeps me entertained throughout. When it comes to picking a favourite track, it has just got to be "All The Best Ones Are Taken" (as in "all the best ones are taken but me"), which could be a theme tune for single men everywhere. Elsewhere, the first track "Trampoline", "The Hunter and The Fox", the slightly harder edged AOR of "Premonition" made particularly good impressions. Promotion have certainly brought a huge chunk of summer sunshine into the dark mid-Winter storms raging around this corner of the world. This is a good album. I've found myself playing "All The Best Ones Are Taken" quite a bit more than any of the other tracks, but that is a bit of a distorted view because the album has plenty more to offer besides this one track. | ||
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